• Daniela wrote a new post, World Cup Ad Contest: The Worst Is Here, on the site Skepchick 5 years, 6 months ago

    As we had expected, lots of World Cup commercials have shown us that some publicists / companies / FIFA refuse to join the rest of humanity in the 21st century, using sexism and outdated gender stereotypes to sell […]

    • It’s times like these that I am insufferably smug about having paid my licence fee and my ability to watch football on the BBC with no adverts whatsoever.

    • What was particularly egregious about the first samba ad for Wecycle? It was quite literally just a woman dancing the samba down the street with people following her…..

    • I’m voting for the Tecate ad, mostly because it promotes the notion that a man might not sincerely want to wait for sex. Which is just the first step on a slippery slope to rape apologism. (How often have we heard rape apologists say men can’t control themselves?)

      Also, their beer really is bad. I’m from the US, and *I* say their beer is bad.

    • Personally, I thought the Dish series wouldn’t have been so bad if they hadn’t insisted on focusing on the three B’s. Using traditional Mardi Gras costume and dance could’ve worked if done right.

      But of course that would be too hard, so let’s just make the outfit skimpier and zoom in on her boobs.

    • I saw a much better Hyundai ad. http://www.ispot.tv/ad/7DmP/hyundai-because-futbol-boom

      Note that everyone has agency there. The main problem is that the doctor is an old man and the nurses are young women, but it’s still way better than the Adriana Lima ads.

    • I vote for the Dish Latino ad. The way they zoom in on each part of her body is just ugh.